Web Survey Bibliography
As the utilization of the internet as a marketing research tool is constantly rising, users get more and more accustomed to fill out questionnaires online. The often cited novelty of the medium to which high respond rates were attributed a decade ago has definitely worn out. Therefore other response enhancing measures need to be established, especially when list based samples are contacted for the first time. The positive effect of pre-notifications on response rates has been confirmed for mail surveys (e.g., Edwards et al. 2002; Faria/Dickinson/Filipic 1990) as well as in at least one web survey (Cook/Heath/Thompson 2000). Also increasing respondent engagement by a respondent friendly questionnaire design is expected to diminish abortion (Baker 2008).
A study about the attitude of IT managers in Austrian companies experimentally investigated the effect of pre-notification (e-mail pre-notification one week before invitation vs. no pre-notification) and two different questionnaire layouts (basic vs. elaborated). To test the “Anita-effect” (Greif/Batinic 2007) in the male dominated sample (95% male) the sender’s gender was varied. The full-factorial design (2x2x2) led to eight experimental groups. A total of 38% of the 1,563 IT managers clicked on the link in the e-mail invitation and 29% finished the questionnaire (abortion rate: 22%). The highest response rate was achieved in the group with pre-notification, the female sender and the elaborated layout (38%), the lowest in the group without pre-notification, the male sender and the basic layout. Significantly more IT managers with a pre-notification clicked on the link in the e-mail invitation (40% vs. 36%) and started filling out the questionnaire after the introduction page (95% vs. 92%). The total response rate with pre-notification was higher than without (32% vs. 27%). The invitation from a female sender led to more clicks on the link in the e-mail (40% vs. 35%) and to a higher total response rate (32% vs. 27%). The layout of the questionnaire had a significant influence on the abortion (elaborated: 14%; basic: 20%) and the total response rate (33% vs. 26%). Additionally the elaborated layout was evaluated to be visually more attractive.
Conference homepage (abstract)
Web survey bibliography (4086)
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.
- Resolving the Privacy Paradox? - How Privacy Concerns, Strategic Self-presentation, and Norms Influence...; 2009; Utz, S.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- Challenges in Recruiting Special Groups in Internet Panel Research; 2009; Marchand, M., Vis, C.
- Panel Conditioning in Web Surveys: A Comparison between Trained and Fresh Respondents; 2009; Toepoel, V., Das, M., van Soest, A.
- Using Tag Clouds to Analyse and Visualise Results of Open Ended Questions; 2009; Melles, T., Jaron, R.
- Measuring Perceived Virtual Social Support in Online Self-Help Groups; 2009; Preiß, H.
- Personalization as Strategy to Increase Response Rates; 2009; Althoff, S.
- Understanding the willingness to participate in mobile surveys: Exploring the role of hedonic, affective...; 2009; Bosnjak, M., Metzger, G.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- Comparative analysis among open source and commercial software for the development of electronic questionnaires...; 2009; Capparucci, L., Degortes, M., Landriscina, M., Murgia, M.
- The automatic coding of Economic Activities descriptions for WEB users; 2009; Colasanti, C., Macchia, S., Vicari, P.
- Large Scale Digital Data Collection in Developing Countries: Is The Time Right? ; 2009; Hattas, M., Cronje, M., Berard, O.
- Privacy concerns and electronic data collection: group and individual response to social change in communications...; 2009; Odella, F.
- The relative coverage bias caused by the mobile-only population across Europe; 2009; Fuchs, M.
- Implementation of web-based data-collection channel eSTAT for economic entities; 2009; Sillajoe, T.
- Acceptability of the use of new technologies by interviewees in surveys; 2009; Roux, S., Marchal, P., Armoogum, J.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- Optimising survey costs in mixed mode environment; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Belak, E.
- Integrated statistical systems: an approach to preserve coherence between a set of surveys based on...; 2009; Ballin, M., De Francisci, S., Scanu, M., Tininini, L., Vicard, P.
- A guide to conducting online research; 2009; Gaiser, T. J., Schreiner, A. E.
- Visual Heuristics and Answer Formats in Rating Scales; 2009; Toepoel, V. Dillman, D. A.
- A literature review on constructing answer formats; 2009; Menold, N., Kaczmirek, L., Hoffmeyer-Zlotnik, J.
- Social Web and Self-Disclosure = Participation vs. Privacy? Exploring How Users Manage this Dilemma...; 2009; Taddicken, M., Jers, C., Schenk, M.
- Personality on Social Network Sites: An Application of the Five Factor Model; 2009; Wehrli, S.
- Money for Surveys: What about Data-Quality?; 2009; A.Krosnick, J. A.
- Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?; 2009; Johri, M.
- Use of Online Interviews in the Underlying Discourse Unveiling Method (UDUM); 2009; Nicolaci-da-Costa, A. M., Romao-Dias, D., Di Luccio, F.
- Arts-humanities.net – from community website to (social) knowledgebase?; 2009; Reimer, T.
- Mashups to Meshups and the Web of Data; 2009; Glaser, H.
- Practical Web 2.0 - Related Technologies and Building Mashups; 2009; Borkum, M., Bhagat, J.
- International Handbook of Internet Research; 2009; Hunsinger, J., Klastrup, L., Allen, M.
- Converting to Blaise 4.8 for CATI and CAWI Surveys; 2009; Hart, L., Reid, S.
- Introduction to Webometrics: Quantitative Web Research for the Social Sciences; 2009; Thelwall, M.
- Online Research Essentials: Designing and Implementing Research Studies; 2009; Russell, B., Purcell, J.
- Survey Response Rates and Survey Administration in Counseling and Clinical Psychology A Meta-Analysis...; 2009; Van Horn, P. S., Green, K. E., Martinussen, M.
- Assessing Medical Information Needs Via an Internet-Based Survey; 2009; Fung, S. M., Merriman, L., Cawley, M.
- Estimating the robustness of questionnaire results: lessons from a mixed-mode survey of expectations...; 2009; Bonsall, P., Shires, J.
- Creating Online Surveys: Some Wisdom from the Trenches Tutorial ; 2009; Singh, A., Taneja, A., Mangalaraj, G.
- Attrition Bias in a US Internet Survey of Alcohol Use Among College Freshmen ; 2009; McCoy, T. P., Ip, E. H., Blocker, J. N., Champion, H., Rhodes, S. D., Wagoner, K. G., Mitra, A., Wolfson...
- Short Message Service (SMS) Technology in Alcohol Research-A Feasibility Study; 2009; Kuntsche, E., Robert, B.
- Online Survey Tools: Ethical and Methodological Concerns of Human Research Ethics Committees; 2009; Buchanan, E. A., Hvizdak, E. E.
- Employment Tribunal web survey: Results of an online survey 19 March - 2 April 2009; 2009; Anonymous